Brand Manager Private Label
About Tom&Co
Tom&Co is the pet store for people who consider their pets full-fledged family members. With over 200 stores across Belgium, France, and Luxembourg and a growing e-commerce platform, we aim to improve the lives of pets and their owners every single day. Our Private Label products play a key role in this mission. From food to toys and care products, our own brands reflect the core values of Tom&Co: quality and expertise.
Your Role
As Brand Manager Private Label, you are responsible for the strategy, communication, and positioning of our private label brands across various product categories. You will work closely with Product Development/Purchasing, Marketing, and our external partners to bring the Tom&Co brand story to life—both on the shelf and online.
Tasks and Responsibilities
Develop and implement brand strategies for existing and new private label products.
Coordinate brand identity and storytelling, and collaborate on packaging designs.
Analyze market trends, competition, and customer behavior to identify opportunities.
Draft and follow up on launch and activation plans in collaboration with marketing, purchasing, and sales.
Work closely with external agencies, suppliers, and internal stakeholders.
Monitor brand performance (sales, awareness, NPS, etc.) and adjust strategies as needed.
Your Profile
Bachelor's or Master’s degree in Marketing or Communication.
At least 5 years of experience in brand management, preferably in retail or FMCG.
Knowledge of private label is a strong asset.
Strong project management skills and attention to detail.
Creative, analytical, and results-driven.
Fluent in Dutch, with a good command of French and English.
What We Offer
At Tom&Co, we offer not only a dynamic and stimulating work environment, but also opportunities for growth and the chance to actively contribute to the development of our company. You'll be part of a close-knit team that values your commitment and gives you the opportunity to further develop your skills. Ready to strengthen our team and be part of the Tom&Co journey? Apply today and take the next step with us!