Marketing Communications Expert
ABOUT TOM&CO
Tom&Co is the pet specialty retailer for people who consider their pets as full members of the family. With 200 stores across Belgium, France and Luxembourg, and a growing e‑commerce platform, our mission is to improve the lives of pets and their owners every single day. Our Private Label products play a key role in this mission. From food to toys and care products, our own brands reflect Tom&Co’s core values: quality and expertise.
Retail is in our DNA: close to the shop floor, close to the customer, and always driven by a clear commercial ambition. To strengthen that ambition, we are looking for a Marketing Communications Expert who can build brand awareness and visibility, and translate it into concrete business impact.
Are you a strategic marketer with a passion for data, communication and team leadership?
Do you have experience building impactful campaigns and steering a high‑performing marketing organization? Then this role might be perfect for you.
YOUR ROLE
As Marketing & Communications Expert, you are responsible for developing and executing Tom&Co’s full marketing and communication strategy. You combine strategic insight with operational excellence.
You work at BeFraLux level and play a key role in strengthening our brand position, increasing traffic, and building customer relationships. You report directly to the Marketing Director.
YOUR RESPONSABILITY
Strategy & Performance
Develop and implement a media and marcom strategy
Manage and optimize the marketing budget
Set up weekly reporting and data‑driven decision‑making
Continuously optimize campaigns based on performance
Increase customer retention through CRM strategy
Campaigns & Branding
Launch national and local campaigns (BE, LUX, FR)
Roll out branding campaigns in collaboration with the Brand Manager
Integrate content, promotions and topical moments into one coherent story
Test new media channels
YOUR FOCUS AREA
You will actively work on:
Traffic growth through strong content and media strategies
Customer acquisition & retention via CRM
Brand positioning and market differentiation
Operational excellence across all campaigns and communications
Data‑driven processes with clear KPIs and reporting
REQUIRED SKILLS
At least 5–8 years of experience in marketing/communication
Experience in retail, omnichannel or FMCG is a strong plus
Strong in both strategy and execution
Experience with CRM, media and budget management
Analytical, structured and results‑oriented
Fluent in French, Dutch as a second language, and English is a plus
WHAT WE OFFER
At Tom&Co, we provide a stimulating and dynamic work environment, as well as the opportunity to grow and actively contribute to the development of our company. You will be part of a close-knit team that values your contributions and growth, with opportunities to further develop your skills. Are you ready to join our team and contribute to the Tom&Co adventure? Apply today and take the next step with us!