Performance Marketeer SEA

ABOUT TOM&CO

At Tom&Co, we are on a mission to become the best pet retailer in Europe. To achieve this, we aim to enhance our online presence and connect with pet lovers through innovative and effective digital marketing strategies. Join our team and help us drive growth and deliver an exceptional online shopping experience!

 

ROLE DESCRIPTION

As a Performance Marketeer SEA, you will be responsible for managing and optimizing our Search Engine Advertising (SEA) campaigns, focusing on Google Shopping and Bing Shopping. Your role will be crucial in driving traffic, increasing conversions, and maximizing return on ad spend (ROAS). You will use your expertise in performance marketing to ensure Tom&Co stays ahead in the competitive online marketplace. This role is carried out in both the offices of Tom&Co in Groot-Bijgaarden and the offices of Pharmapets in Waregem.

Responsabilities amongs other include:

Campaign Management

• Create, manage, and optimize SEA campaigns on Google Shopping and Bing Shopping platforms.
• Develop and maintain product feeds for shopping campaigns to ensure accurate and up-to-date information.
• Monitor campaign performance and adjust bidding strategies to achieve KPIs.

Performance Analysis and Reporting

• Track and analyze campaign data to measure performance against targets (e.g., CTR, CPC, ROAS).
• Prepare regular reports and insights for the Digital Marketing Manager and other stakeholders.
• Identify trends and opportunities to improve campaign efficiency and effectiveness.

Budget Management

• Manage and allocate budgets effectively across campaigns to maximize ROI.
• Monitor daily and monthly spend to ensure campaigns stay within budget.

Optimization and Testing

• Conduct A/B testing on ad copy, bidding strategies, and audience targeting.
• Continuously refine and optimize campaigns for better performance and customer engagement.

Collaboration

• Work closely with the E-commerce, Product, and Analytics teams to align on campaign goals and strategies.
• Coordinate with external agencies or partners as needed to support campaign execution.

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 2-3 years of hands-on experience in SEA campaign management, with a focus on Google Shopping and Bing Shopping.
• Expertise in Google Ads and Microsoft Advertising platforms, particularly shopping campaign formats.
• Strong understanding of feed management tools and data optimization (e.g., Google Merchant Center, Bing Merchant Center).
• Proficient in analytics tools like Google Analytics, Data Studio, or similar platforms.
• Advanced Excel skills for data analysis and reporting.
• Analytical mindset with a focus on data-driven decision-making.
• Strong organizational and time-management skills.
• Proactive, results-oriented, and eager to stay updated on digital marketing trends.

OUR OFFER

• A dynamic and fast-paced work environment.
• The opportunity to lead impactful SEA campaigns in a growing organization.
• Access to ongoing training and development to stay ahead in digital marketing.
• Competitive salary and benefits package.

HOW TO APPLY

If you’re passionate about performance marketing and have a proven track record in SEA, we’d love to hear from you. Apply now to join Tom&Co and help us take our online performance to the next level!