PR & Corporate Communication Coordinator

As a Public Relations & Corporate Communication Coordinator, you determine the different actions to improve the attractiveness of Tom&Co as en employer and to increase brand awareness through public relations.

Responsibilities

You improve the attractiveness of Tom&Co as an employer (franchise and internal)

o  develop and implement the corporate brand book

o  update the content and  suggest ways to improve the corporate website

o  help with recruitment campaigns (on-offline) for our integrated stores and headquarter

o  relaying job offers on the linkedin account

You increase brand awareness through public relation (press)

o  Develop press partnerships by maintaining and expanding a press relations portfolio

o  Establish an editorial planning

o  Manage press requests and act as an interface between journalists' requests and internal managers

o  Drafting pitches (press releases, press kits, other information materials) for journalists

o  Plan and monitor press campaigns

o  Ensure media monitoring for the brand, the sector and competitors

o  Follow the performance and the "press fallout" of the communication actions

o  Publish brand and sector news on linkedin

You support the communication part during B2B events/fairs

You are responsible for the research and implementation of B2B partnerships to ensure regular traffic to the points of sale

Must-have requirements

You have a bachelor or master degree in Marketing, Communication or other relevant field.

You have at least 3 years of experience in a similar position.

You have excellent communication skills, both written and spoken.

You have an excellent knowledge of French and Dutch.

You have a entrepreneur mindset and you work autonomous.