Product Creator - Online content NL
ABOUT TOM&CO
At Tom&Co, we are passionate about pets and their well-being. As one of Europe’s leading pet retailers, we pride ourselves on delivering exceptional online and in-store experiences for pet owners. To strengthen our online presence, we are seeking a creative and detail-oriented Product Creator – Online Content to join our team and help us showcase our products effectively.
ROLE OVERVIEW
As a Product Creator – Online Content, you will be responsible for accurate and engaging product listings for our e-commerce platform. Your work will ensure that customers can easily find the products they need, while also guiding them in their choices by providing in-depth product information. This role is ideal for a detail-oriented individual with a love for pets.
KEY RESPONSABILITIES
Parsing Product Information
Analyse information provided by suppliers and adapt it to fit our PIM system.
Correctly categorise the products.
Product Listing
o Data entry and validation.
o Verify, upload and correctly link product assets.
o Highlight product features, benefits and use cases to help our customers make informed decisions.
SEO Optimisation
o Understand how product title, description, url, etc impact SEO performance.
o Review and update listings to improve visibility in search engines.
Tone of Voice and Brand Identity
o Rework product descriptions to reflect the tone of voice of the website.
o Formulate advice and USPs in line with the mission of the website and chain.
Collaboration
o Work closely with Category Management, Marketing and SEO/SEA teams to ensure alignment on product presentation and promotions.
o Work closely with Supply Chain and Category Management teams to stay on top of changes to individual products or product ranges.
o Open communication with Customer Service and Warehouse teams to answer questions and resolve possible problems.
o Coordinate with PIM team members to ensure efficient workflow.
o Coordinate with suppliers to gather necessary information and assets.
Quality Assurance
o Regularly review and update online content to ensure accuracy and relevance.
o Identify and correct any errors in product listings, ensuring a seamless customer experience.
QUALIFICATIONS
Bachelor’s degree in Marketing, Communication, Journalism, or a related field.
1-2 years of experience in content creation, e-commerce, or online marketing.
Native Dutch, good French (written and spoken), basic English (written and spoken).
Language sensitive; be able to scan a text for consistent use of tone of voice and grammar.
Proficiency in Microsoft Excel, including formula’s as x.lookup.
Basic knowledge of SEO principles and tools.
Familiarity with e-commerce platforms (e.g., Magento, Shopify) is a plus.
Knowledge of prompt creation for AI is a plus.
Analytical mindset with excellent attention to detail.
Passion for pets and understanding of pet products is a bonus.
Ability to work independently and manage multiple tasks effectively.
WHAT WE OFFER
A creative and dynamic work environment.
Opportunities to contribute to the online growth of a leading pet retailer.
Professional development and career growth opportunities.
Competitive salary and benefits package.
HOW TO APPLY
Are you passionate about writing, online content, and pets? Aply now and join the Tom&Co team and help us inspire and delight pet lovers across Europe!